Alternative Data for Gaming shows the industry has grown exponentially in recent years, with millions of gamers playing various games across different platforms. One way to achieve this is through alternative data.
Definition of Alternative Data?
Alternative data refers to non-traditional data sources that are used to make decisions. With the rise of big data and the internet, alternative data has become increasingly available and useful in making informed decisions.
Providers of Alternative Data
Alterative Data for Gaming are several providers of alternative data that gaming companies can use to gain insights into the market and consumer behavior. Two potential providers are:
1010Data
1010Data is a provider of big data analytics and data management solutions. The company specializes in aggregating credit card data from third-party providers. With this data, gaming companies can gain insights into consumer spending habits, identify trends, and make informed decisions about marketing and product development.
Earnest Research
Earnest Research is a provider of consumer transaction data. The company collects credit and debit bill pay data from millions of anonymous US consumers. With this data, gaming companies can gain insights into consumer behavior, identify trends, and make informed decisions about product development and marketing.
Benefits of Using Alternative Data
There are several benefits of using alternative data in the gaming industry.
Improved Gaming Experience
Alternative data can be used to improve the gaming experience for consumers. This can lead to a more engaging and enjoyable gaming experience for consumers.
Better Decision Making
Alternative data is becoming increasingly important in the industry. By using alternative data sources such as credit card transactions and social media mentions, gaming companies can gain insights into consumer behavior and make informed decisions about marketing and product development. This can lead to a better gaming experience for consumers, increased sales and revenue, and a competitive advantage in the market.
Conclusion
Alternative data is becoming increasingly important in the gaming industry. By using alternative data sources such as credit card transactions and social media mentions, companies can gain insights into consumer behavior and make informed decisions about marketing and product development. .