Alternative Data for Software

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The software industry is growing at an unprecedented rate. With the massive amount of data generated by users, it is crucial to utilize alternative data sources to gain valuable insights. In this article, we will discuss two potential providers of alternative data for the software industry.

Importance of Alternative Data for the Software Industry

Alternative data is becoming increasingly important for the industry. Traditional data sources, such as surveys and focus groups, can provide valuable insights, but they are limited in scope and can be time-consuming and expensive to conduct. Alternative data sources, on the other hand, provide a wealth of information that can be analyzed quickly and cost-effectively. This data can be used to develop more user-friendly and relevant products, to target specific user demographics, and to identify trends in consumer behavior.

QuestMobile for Alternative Data for the Software Industry

QuestMobile is a Chinese app data aggregator that has access to over 700 million mobile devices. This vast amount of data provides valuable insights into user behavior and preferences. QuestMobile collects data on various aspects of mobile usage, including app downloads, usage time, and user demographics.

How QuestMobile Works

QuestMobile collects data from various sources, including mobile devices, app stores, and other app data aggregators. QuestMobile also offers an API that allows software companies to access the data and integrate it into their own systems.

Applications of QuestMobile Data

QuestMobile data can be used in various ways to benefit the software industry. For example, software companies can use the data to identify the most popular apps and features among users. Software companies create more personalised marketing campaigns.

1010Data for Alternative Data for the Software Industry

1010Data specializes in aggregating credit card data from third-party providers. The company collects data from various sources, including a Yodlee panel.

How 1010Data Works

1010Data collects credit card data from various third-party providers and aggregates it into a single, comprehensive data set. 1010Data also offers a platform that allows software companies to access the data and integrate it into their own systems.

Conclusion

Alternative data is a valuable tool for the software industry. By utilizing alternative data sources, software companies can develop more user-friendly and relevant products, target specific user demographics, and stay ahead of the competition. As the software industry continues to evolve, alternative data will become even more important for gaining valuable insights and staying ahead of the curve.

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