Alternative Data For TMT & Entertainment

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The TMT (Technology, Media, and Telecommunications) and entertainment industries are constantly evolving, and it is essential for businesses to stay ahead of the curve. One of the ways this can be achieved is by using alternative data. Alternative data is information that is not easily accessible but can provide valuable insights into various aspects of the industry. This article will explore the use of alternative data for TMT & Entertainment and its importance.

What is Alternative Data?

Alternative data refers to non-traditional data sources that can be used to analyze and predict trends in the industry. This data can come from a variety of sources, including social media, web scraping, and satellite imagery. The use of alternative data has become increasingly popular in recent years as it can offer unique insights that traditional data sources may not provide.

Providers of Alternative Data

There are several providers of alternative data that businesses in the TMT & Entertainment industry can utilize. Two of the most prominent providers are:

Advan

Advan offers mobile phone traffic data and weather data dating back to 1998. This data can be used to analyze trends in mobile phone usage and how weather patterns may affect consumer behavior. For example, businesses can use this data to predict how weather patterns may impact the number of people attending outdoor events.

AnthemData

AnthemData provides data on livestreaming (DAU, number of paying users, ARPU) and music & audio (paid subscriptions, digital album sales, and virtual gift income) in China. This data can be used to analyze the popularity of different music genres, the effectiveness of marketing campaigns, and the success of livestreaming events.

Importance of Alternative Data

The TMT & Entertainment industry is constantly changing, and traditional data sources may not always provide the insights needed to make informed decisions. Alternative data can provide a more complete picture of consumer behavior, industry trends, and market conditions. By using alternative data, businesses can gain a competitive advantage and stay ahead of the curve.

One of the main benefits of alternative data is its ability to provide real-time insights. Traditional data sources, such as quarterly reports, may not be able to provide insights as quickly as alternative data.

Conclusion

In conclusion, the use of alternative data has become increasingly important in the TMT & Entertainment industry. Providers such as Advan and AnthemData offer valuable insights that traditional data sources may not provide. By utilizing alternative data, businesses can gain a competitive advantage and stay ahead of the curve. As the industry continues to evolve, it is essential for businesses to embrace alternative data to make informed decisions and stay ahead of the competition.

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Alan joined ExtractAlpha in 2024. He is a tenured associate professor of finance at the University of Hong Kong, where he serves as the program director of the MFFinTech, teaches classes on quantitative trading and big data in finance, and conducts research in finance specializing in big data and alternative datasets. He has published research in prestigious journals and regularly presents at financial conferences. He previously worked in technical and trading roles at DC Energy, Bridgewater Associates, Microsoft and advises several fintech startups. He received his PhD in finance from Cornell and his Bachelors from Dartmouth.

John Chen

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Chloe Miao

Chloe joined ExtractAlpha in 2023. Prior to joining, she was an associate director at Value Search Asia Limited. She earned her Masters of Arts in Global Communications from the Chinese University of Hong Kong.

Matija Ratkovic

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Jack Kim

Jack joined ExtractAlpha in 2022. Previously, he spent 20+ years supporting pre- and after-sales activities to drive sales in the Asia Pacific market. He has worked in many different industries including, technology, financial services, and manufacturing, where he developed excellent customer relationship management skills. He received his Bachelor of Business in Operations Management from the University of Technology Sydney.

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Jenny Zhou, PhD

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Kristen Gavazzi

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Triloke Rajbhandary

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Yunan Liu, PhD

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Willett Bird, CFA

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Julie Craig

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Jeff Geisenheimer

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Vinesh Jha

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