The TMT (Technology, Media, and Telecommunications) and entertainment industries are constantly evolving, and it is essential for businesses to stay ahead of the curve. One of the ways this can be achieved is by using alternative data. Alternative data is information that is not easily accessible but can provide valuable insights into various aspects of the industry. This article will explore the use of alternative data for TMT & Entertainment and its importance.
What is Alternative Data?
Alternative data refers to non-traditional data sources that can be used to analyze and predict trends in the industry. This data can come from a variety of sources, including social media, web scraping, and satellite imagery. The use of alternative data has become increasingly popular in recent years as it can offer unique insights that traditional data sources may not provide.
Providers of Alternative Data
There are several providers of alternative data that businesses in the TMT & Entertainment industry can utilize. Two of the most prominent providers are:
Advan
Advan offers mobile phone traffic data and weather data dating back to 1998. This data can be used to analyze trends in mobile phone usage and how weather patterns may affect consumer behavior. For example, businesses can use this data to predict how weather patterns may impact the number of people attending outdoor events.
AnthemData
AnthemData provides data on livestreaming (DAU, number of paying users, ARPU) and music & audio (paid subscriptions, digital album sales, and virtual gift income) in China. This data can be used to analyze the popularity of different music genres, the effectiveness of marketing campaigns, and the success of livestreaming events.
Importance of Alternative Data
The TMT & Entertainment industry is constantly changing, and traditional data sources may not always provide the insights needed to make informed decisions. Alternative data can provide a more complete picture of consumer behavior, industry trends, and market conditions. By using alternative data, businesses can gain a competitive advantage and stay ahead of the curve.
One of the main benefits of alternative data is its ability to provide real-time insights. Traditional data sources, such as quarterly reports, may not be able to provide insights as quickly as alternative data.
Conclusion
In conclusion, the use of alternative data has become increasingly important in the TMT & Entertainment industry. Providers such as Advan and AnthemData offer valuable insights that traditional data sources may not provide. By utilizing alternative data, businesses can gain a competitive advantage and stay ahead of the curve. As the industry continues to evolve, it is essential for businesses to embrace alternative data to make informed decisions and stay ahead of the competition.