Alternative Data for Media: A Game-Changer!

Share This Post

Alternative data includes non-structured data that is publicly available and accessible from various data sources such as social media, e-commerce transactions, and government records.The media industry is undergoing a digital transformation, with the proliferation of new technologies and platforms that have changed the way content is created, distributed, and consumed. As a result, media companies and publishers are turning to data sources to gain a competitive edge and stay ahead of the curve.

The image shows a media company’s dashboard displaying real-time data on audience engagement, content consumption patterns, and emerging trends. This dashboard uses alternative data sources to provide unique insights and inform data-driven decisions about content creation, distribution, and monetisation.

Using Alternative Data in Media

Media companies are using alternative data to gain insights into consumer behavior, content consumption patterns, and audience engagement.

Why Alternative Data Matters in Media

It is important to the media industry because it provides a competitive edge in an increasingly crowded and complex market. By using alternative data, media companies can gain a deeper understanding of their audience, identify emerging trends, and make data-driven decisions about content creation and distribution. This can lead to higher engagement rates, increased audience loyalty, and improved monetisation strategies. In addition, alternative data can help media companies stay ahead of the curve and adapt to changing market conditions

Challenges in Using Alternative Data

While alternative data provides valuable insights, it also poses challenges to media companies. For example, alternative data can be unstructured and difficult to analyze, requiring specialised skills and tools. In addition, the use of alternative data raises ethical concerns about privacy and data protection.

UBS Evidence Lab

One provider of alternative data is UBS Evidence Lab. UBS Evidence Lab offers an extensive range of data sets, including web scraping, credit card transactions, and satellite imagery. They also provide customised research reports that help media companies make data-driven decisions about content creation, distribution, and magnetisation.

1010Data

Another provider of alternative data is 1010Data. They specialise in aggregating credit card data from third-party providers. Their data sources include a Yodlee panel, which aggregates data from thousands of financial institutions. 1010Data also specializes in aggregating, analyzing, and visualising complex data sets, and their platform is designed to handle large volumes of data in real-time. Media companies can use 1010Data to gain insights into consumer spending habits, purchasing patterns, and other trends that can inform content creation, distribution, and advertising strategies.

Conclusion

In conclusion, alternative data is a game-changer for the industry. By leveraging non-traditional data sources, media companies can gain unique insights into their audience, content consumption patterns, and emerging trends.

More To Explore

Definition of Alternative Data?

Alternative data Refers to any non-traditional data source that can be used to gain insights into market trends and investment opportunities. In recent years, the

April 24, 2023

Subscribe to the ExtractAlpha newsletter​

Gain alpha with predictive alternative datasets

Linkedin Twitter

Solutions

About

Resources

© 2024 ExtractAlpha. All Rights Reserved.

Privacy Policy

Alan Kwan

Alan joined ExtractAlpha in 2024. He is a tenured associate professor of finance at the University of Hong Kong, where he serves as the program director of the MFFinTech, teaches classes on quantitative trading and big data in finance, and conducts research in finance specializing in big data and alternative datasets. He has published research in prestigious journals and regularly presents at financial conferences. He previously worked in technical and trading roles at DC Energy, Bridgewater Associates, Microsoft and advises several fintech startups. He received his PhD in finance from Cornell and his Bachelors from Dartmouth.

John Chen

John joined ExtractAlpha in 2023 as the Director of Partnerships & Customer Success. He has extensive experience in the financial information services industry, having previously served as a Director of Client Specialist at Refinitiv. John holds dual Bachelor’s degrees in Commerce and Architecture (Design) from The University of Melbourne.

Chloe Miao

Chloe joined ExtractAlpha in 2023. Prior to joining, she was an associate director at Value Search Asia Limited. She earned her Masters of Arts in Global Communications from the Chinese University of Hong Kong.

Matija Ratkovic

Matija is a specialist in software sales and customer success, bringing experience from various industries. His career, before sales, includes tech support, software development, and managerial roles. He earned his BSc and Specialist Degree in Electrical Engineering at the University of Montenegro.

Jack Kim

Jack joined ExtractAlpha in 2022. Previously, he spent 20+ years supporting pre- and after-sales activities to drive sales in the Asia Pacific market. He has worked in many different industries including, technology, financial services, and manufacturing, where he developed excellent customer relationship management skills. He received his Bachelor of Business in Operations Management from the University of Technology Sydney.

Perry Stupp

Perry brings more than 20 years of Enterprise Software development, sales and customer engagement experience focused on Fortune 1000 customers. Prior to joining ExtractAlpha as a Technical Consultant, Perry was the founder, President and Chief Customer Officer at Solution Labs Inc. a data analytics company that specialized in the analysis of very large-scale computing infrastructures in place at some of the largest corporate data centers in the world.

Perry Stupp

Perry brings more than 20 years of Enterprise Software development, sales and customer engagement experience focused on Fortune 1000 customers. Prior to joining ExtractAlpha as a Technical Consultant, Perry was the founder, President and Chief Customer Officer at Solution Labs Inc. a data analytics company that specialized in the analysis of very large-scale computing infrastructures in place at some of the largest corporate data centers in the world.

Janette Ho

Janette has 22+ years of leadership and management experience in FinTech and analytics sales and business development in the Asia Pacific region. In addition to expertise in quantitative models, she has worked on risk management, portfolio attribution, fund accounting, and custodian services. Janette is currently head of relationship management at Moody’s Analytics in the Asia-Pacific region, and was formerly Managing Director at State Street, head of sales for APAC Asset Management at Thomson Reuters, and head of Asia for StarMine. She is also a board member at Human Financial, a FinTech firm focused on the Australian superannuation industry.

Leigh Drogen

Leigh founded Estimize in 2011. Prior to Estimize, Leigh ran Surfview Capital, a New York based quantitative investment management firm trading medium frequency momentum strategies. He was also an early member of the team at StockTwits where he worked on product and business development.  Leigh is now the CEO of StarKiller Capital, an institutional investment management firm in the digital asset space.

Andrew Barry

Andrew is the CEO of Human Financial, a technology innovator that is pioneering consumer-led solutions for the superannuation industry. Andrew was previously CEO of Alpha Beta, a global quant hedge fund business. Prior to Alpha Beta he held senior roles in a number of hedge funds globally.

Natallia Brui

Natallia has 7+ years experience as an IT professional. She currently manages our Estimize platform. Natallia earned a BS in Computer & Information Science in Baruch College and BS in Economics from BSEU in Belarus. She has a background in finance, cybersecurity and data analytics.

June Cook

June has a background in B2B sales, market research, and analytics. She has 10 years of sales experience in healthcare, private equity M&A, and the tech industry. She holds a B.B.A. from Temple University and an M.S. in Management and Leadership from Western Governors University.

Jenny Zhou, PhD

Jenny joined ExtractAlpha in 2023. Prior to that, she worked as a quantitative researcher for Chorus, a hedge fund under AXA Investment Managers. Jenny received her PhD in finance from the University of Hong Kong in 2023. Her research covers ESG, natural language processing, and market microstructure. Jenny received her Bachelor degree in Finance from The Chinese University of Hong Kong in 2019. Her research has been published in the Journal of Financial Markets.

Kristen Gavazzi

Kristen joined ExtractAlpha in 2021 as a Sales Director. As a past employee of StarMine, Kristen has extensive experience in analyst performance analytics and helped to build out the sell-side solution, StarMine Monitor. She received her BS in Business Management from Cornell University.

Triloke Rajbhandary

Triloke has 10+ years experience in designing and developing software systems in the financial services industry. He joined ExtractAlpha in 2016. Prior to that, he worked as a senior software engineer at HSBC Global Technologies. He holds a Master of Applied Science degree from Ryerson University specializing in signal processing.

Jackie Cheng, PhD

Jackie joined ExtractAlpha in 2018 as a quantitative researcher. He received his PhD in the field of optoelectronic physics from The University of Hong Kong in 2017. He published 17 journal papers and holds a US patent, and has 500 citations with an h-index of 13. Prior to joining ExtractAlpha, he worked with a Shenzhen-based CTA researching trading strategies on Chinese futures. Jackie received his Bachelor’s degree in engineering from Zhejiang University in 2013.

Yunan Liu, PhD

Yunan joined ExtractAlpha in 2019 as a quantitative researcher. Prior to that, he worked as a research analyst at ICBC, covering the macro economy and the Asian bond market. Yunan received his PhD in Economics & Finance from The University of Hong Kong in 2018. His research fields cover Empirical Asset Pricing, Mergers & Acquisitions, and Intellectual Property. His research outputs have been presented at major conferences such as AFA, FMA and FMA (Asia). Yunan received his Masters degree in Operations Research from London School of Economics in 2013 and his Bachelor degree in International Business from Nottingham University in 2012.

Willett Bird, CFA

Prior to joining ExtractAlpha in 2022, Willett was a sales director for Vidrio Financial. Willett was based in Hong Kong for nearly two decades where he oversaw FIS Global’s Asset Management and Commercial Banking efforts. Willett worked at FactSet, where he built the Asian Portfolio and Quantitative Analytics team and oversaw FactSet’s Southeast Asian operations. Willett completed his undergraduate studies at Georgetown University and finished a joint degree MBA from the Northwestern Kellogg School and the Hong Kong University of Science and Technology in 2010. Willett also holds the Chartered Financial Analyst (CFA) designation.

Julie Craig

Julie Craig is a senior marketing executive with decades of experience marketing high tech, fintech, and financial services offerings. She joined ExtractAlpha in 2022. She was formerly with AlphaSense, where she led marketing at a startup now valued at $1.7B. Prior to that, she was with Interactive Data where she led marketing initiatives and a multi-million dollar budget for an award-winning product line for individual and institutional investors.

Jeff Geisenheimer

Jeff is the CFO and COO of ExtractAlpha and directs our financial, strategic, and general management operations. He previously held the role of CFO at Estimize and two publicly traded firms, Multex and Market Guide. Jeff also served as CFO at private-equity backed companies, including Coleman Research, Ford Models, Instant Information, and Moneyline Telerate. He’s also held roles as advisor, partner, and board member at Total Reliance, CreditRiskMonitor, Mochidoki, and Resurge.

Vinesh Jha

Vinesh founded ExtractAlpha in 2013 with the mission of bringing analytical rigor to the analysis and marketing of new datasets for the capital markets. Since ExtractAlpha’s merger with Estimize in early 2021, he has served as the CEO of both entities. From 1999 to 2005, Vinesh was the Director of Quantitative Research at StarMine in San Francisco, where he developed industry leading metrics of sell side analyst performance as well as successful commercial alpha signals and products based on analyst, fundamental, and other data sources. Subsequently, he developed systematic trading strategies for proprietary trading desks at Merrill Lynch and Morgan Stanley in New York. Most recently he was Executive Director at PDT Partners, a spinoff of Morgan Stanley’s premiere quant prop trading group, where in addition to research, he also applied his experience in the communication of complex quantitative concepts to investor relations. Vinesh holds an undergraduate degree from the University of Chicago and a graduate degree from the University of Cambridge, both in mathematics.

Subscribe to the ExtractAlpha monthly newsletter