Factor Investing 2.0: Lessons from the U.S. Quant Boom for European Asset Managers

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Factor investing has evolved dramatically in the U.S. over the past decade. What began as a focus on classic styles—value, momentum, size—has transformed into a sophisticated discipline using alternative data, non-linear models, and adaptive frameworks.

Now, it’s time for European asset managers to catch up.

While legacy factor models still dominate in many European portfolios, a new era is emerging—one that requires better signals, smarter tech, and more localized data. Here’s how U.S. innovations are shaping the next generation of quant investing, and what European firms can learn.

📈 How the U.S. Got Ahead: The Rise of Multi-Factor Intelligence

In the U.S., factor investing 2.0 is built on three big upgrades:

1. Adaptive Multi-Factor Models

Instead of relying on static factor weights, U.S. managers use models that shift based on macro trends, volatility regimes, and earnings cycles. This flexibility has been especially valuable during periods like COVID-19 and the 2022 rate hikes.

Read how MSCI tracks adaptive factors

2. Alternative Data as a Core Input

From web traffic to earnings call sentiment, U.S. quant teams now treat alternative data as first-class citizens in their models. It’s not just for signal enhancement—it’s core to alpha generation.

The Future of Factor Investing

3. Non-Linear and Machine Learning Techniques

These models detect hidden interactions between factors—something linear regressions often miss. Deep learning has enabled context-aware signals that perform better in noisy or fragmented markets.

AI has started a financial revolution – here’s how

🧭 Why Europe Has Lagged Behind

Europe’s financial system brings additional complexity that has slowed adoption of advanced factor models.

Regulatory Hurdles

MiFID II introduced sweeping changes to data and research—creating compliance friction for quants. It’s also made access to high-quality inputs more expensive.

Overview of MiFID II by ESMA

Fragmented Markets

Unlike the U.S., Europe has multiple exchanges, tax regimes, and currencies. Building cross-border models is harder, especially when sourcing consistent, high-frequency data.

Limited Tech Infrastructure

Many mid-sized funds still rely on outdated databases and siloed analytics, making it hard to ingest or process real-time signals.

💡 Breaking Through Bottlenecks

To thrive in Factor Investing 2.0, European managers must overcome three roadblocks:

  • Data Integration: Harmonize traditional and alternative datasets.
  • Infrastructure Investment: Adopt scalable platforms capable of supporting advanced quant analytics.
  • Talent Acquisition: Build teams that combine financial acumen with Python, SQL, and machine learning expertise

🧠 Where Extract Alpha Comes In

At Extract Alpha, we’ve built a suite of signals designed for this new quant reality—backtested, interpretable, and built for Europe.

What We Offer:

  • TrueBeats: Forecasts EPS and revenue surprises, now calibrated for European reporting cycles.
  • Pan-European Signal Toolkit: Cross-listed and multi-language datasets tailored to MiFID II constraints.
  • Analyst Model: Incorporates consensus revisions and proprietary adjustments to deliver a deeper edge.

Explore more in our quant insights blog or dive into our ExtractAlpha Retrospective for real-world alpha generation stories.

📊 Backtest Your Edge

Curious how our signals perform on your portfolio?

Let us run a custom backtest across your European equities universe—designed to identify performance drivers and signal sensitivity under different market regimes.

Contact Extract Alpha to schedule a walkthrough.

🧩 Final Thoughts

U.S. quant shops didn’t just get lucky—they innovated early. European asset managers now face the same pressures—and the same opportunities.

Factor Investing 2.0 is already here. With the right tools and mindset, European firms can lead the next chapter of data-driven alpha generation.

The question is no longer if to adapt—it’s how fast.

MiFID II – Regulatory Data

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Alan Kwan

Alan joined ExtractAlpha in 2024. He is a tenured associate professor of finance at the University of Hong Kong, where he serves as the program director of the MFFinTech, teaches classes on quantitative trading and big data in finance, and conducts research in finance specializing in big data and alternative datasets. He has published research in prestigious journals and regularly presents at financial conferences. He previously worked in technical and trading roles at DC Energy, Bridgewater Associates, Microsoft and advises several fintech startups. He received his PhD in finance from Cornell and his Bachelors from Dartmouth.

John Chen

John joined ExtractAlpha in 2023 as the Director of Partnerships & Customer Success. He has extensive experience in the financial information services industry, having previously served as a Director of Client Specialist at Refinitiv. John holds dual Bachelor’s degrees in Commerce and Architecture (Design) from The University of Melbourne.

Chloe Miao

Chloe joined ExtractAlpha in 2023. Prior to joining, she was an associate director at Value Search Asia Limited. She earned her Masters of Arts in Global Communications from the Chinese University of Hong Kong.

Matija Ratkovic

Matija is a specialist in software sales and customer success, bringing experience from various industries. His career, before sales, includes tech support, software development, and managerial roles. He earned his BSc and Specialist Degree in Electrical Engineering at the University of Montenegro.

Jack Kim

Jack joined ExtractAlpha in 2022. Previously, he spent 20+ years supporting pre- and after-sales activities to drive sales in the Asia Pacific market. He has worked in many different industries including, technology, financial services, and manufacturing, where he developed excellent customer relationship management skills. He received his Bachelor of Business in Operations Management from the University of Technology Sydney.

Perry Stupp

Perry brings more than 20 years of Enterprise Software development, sales and customer engagement experience focused on Fortune 1000 customers. Prior to joining ExtractAlpha as a Technical Consultant, Perry was the founder, President and Chief Customer Officer at Solution Labs Inc. a data analytics company that specialized in the analysis of very large-scale computing infrastructures in place at some of the largest corporate data centers in the world.

Perry Stupp

Perry brings more than 20 years of Enterprise Software development, sales and customer engagement experience focused on Fortune 1000 customers. Prior to joining ExtractAlpha as a Technical Consultant, Perry was the founder, President and Chief Customer Officer at Solution Labs Inc. a data analytics company that specialized in the analysis of very large-scale computing infrastructures in place at some of the largest corporate data centers in the world.

Janette Ho

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Leigh Drogen

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Andrew Barry

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Natallia Brui

Natallia has 7+ years experience as an IT professional. She currently manages our Estimize platform. Natallia earned a BS in Computer & Information Science in Baruch College and BS in Economics from BSEU in Belarus. She has a background in finance, cybersecurity and data analytics.

June Cook

June has a background in B2B sales, market research, and analytics. She has 10 years of sales experience in healthcare, private equity M&A, and the tech industry. She holds a B.B.A. from Temple University and an M.S. in Management and Leadership from Western Governors University.

Jenny Zhou, PhD

Jenny joined ExtractAlpha in 2023. Prior to that, she worked as a quantitative researcher for Chorus, a hedge fund under AXA Investment Managers. Jenny received her PhD in finance from the University of Hong Kong in 2023. Her research covers ESG, natural language processing, and market microstructure. Jenny received her Bachelor degree in Finance from The Chinese University of Hong Kong in 2019. Her research has been published in the Journal of Financial Markets.

Kristen Gavazzi

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Triloke Rajbhandary

Triloke has 10+ years experience in designing and developing software systems in the financial services industry. He joined ExtractAlpha in 2016. Prior to that, he worked as a senior software engineer at HSBC Global Technologies. He holds a Master of Applied Science degree from Ryerson University specializing in signal processing.

Qayyum Rajan

Qayyum (“Q”) joined ExtractAlpha in 2024 as the head of a new division, EA Labs. Q is a data scientist recognized for his innovative work in fintech and venture building. Prior to ExtractAlpha, he founded Nuu Ventures, a venture studio that acquired and scaled startups with a focus on lean growth and strategic exits. Previously, he co-founded iComply Investor Services and ESG Analytics, leveraging AI to assess ESG performance. A recipient of British Columbia’s Top 30 Under 30 award, Q also serves on the Fintech Advisory Committee for the BC Securities Commission and is known for his commitment to disrupting traditional business models through technology.

Yunan Liu, PhD

Yunan joined ExtractAlpha in 2019 as a quantitative researcher. Prior to that, he worked as a research analyst at ICBC, covering the macro economy and the Asian bond market. Yunan received his PhD in Economics & Finance from The University of Hong Kong in 2018. His research fields cover Empirical Asset Pricing, Mergers & Acquisitions, and Intellectual Property. His research outputs have been presented at major conferences such as AFA, FMA and FMA (Asia). Yunan received his Masters degree in Operations Research from London School of Economics in 2013 and his Bachelor degree in International Business from Nottingham University in 2012.

Willett Bird, CFA

Prior to joining ExtractAlpha in 2022, Willett was a sales director for Vidrio Financial. Willett was based in Hong Kong for nearly two decades where he oversaw FIS Global’s Asset Management and Commercial Banking efforts. Willett worked at FactSet, where he built the Asian Portfolio and Quantitative Analytics team and oversaw FactSet’s Southeast Asian operations. Willett completed his undergraduate studies at Georgetown University and finished a joint degree MBA from the Northwestern Kellogg School and the Hong Kong University of Science and Technology in 2010. Willett also holds the Chartered Financial Analyst (CFA) designation.

Julie Craig

Julie Craig is a senior marketing executive with decades of experience marketing high tech, fintech, and financial services offerings. She joined ExtractAlpha in 2022. She was formerly with AlphaSense, where she led marketing at a startup now valued at $4B. Prior to that, she was with Interactive Data where she led marketing initiatives and a multi-million dollar budget for an award-winning product line for individual and institutional investors.

Jeff Geisenheimer

Jeff is the CFO and COO of ExtractAlpha and directs our financial, strategic, and general management operations. He previously held the role of CFO at Estimize and two publicly traded firms, Multex and Market Guide. Jeff also served as CFO at private-equity backed companies, including Coleman Research, Ford Models, Instant Information, and Moneyline Telerate. He’s also held roles as advisor, partner, and board member at Total Reliance, CreditRiskMonitor, Mochidoki, and Resurge.

Vinesh Jha

Vinesh founded ExtractAlpha in 2013 with the mission of bringing analytical rigor to the analysis and marketing of new datasets for the capital markets. Since ExtractAlpha’s merger with Estimize in early 2021, he has served as the CEO of both entities. From 1999 to 2005, Vinesh was the Director of Quantitative Research at StarMine in San Francisco, where he developed industry leading metrics of sell side analyst performance as well as successful commercial alpha signals and products based on analyst, fundamental, and other data sources. Subsequently, he developed systematic trading strategies for proprietary trading desks at Merrill Lynch and Morgan Stanley in New York. Most recently he was Executive Director at PDT Partners, a spinoff of Morgan Stanley’s premiere quant prop trading group, where in addition to research, he also applied his experience in the communication of complex quantitative concepts to investor relations. Vinesh holds an undergraduate degree from the University of Chicago and a graduate degree from the University of Cambridge, both in mathematics.

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